Org Design

Your conversation is already full of insight. The problem is it's invisible. Its scattered across sticky notes, slides, and the notes & heads of many people who all heard something slightly different.

I make it visible.

Visual Sense-Making & Organizational Design

Every organization already knows more than it can see. The insights are real. However, they are scattered across sticky notes, half-finished slide decks, and conversations that happened in five different rooms with five different memories of what was said. Visual sense-making is how I bring that scattered knowledge into one shared picture: systems thinking, facilitation, organizational design, collaborative mapping, and visual communication, combined so a group can see its own complexity clearly enough to act on it.

This is helping people see how work, decisions, and priorities actually flow — often for the first time.

Grounded in change and behavior frameworks including ADKAR, the Bridges Transition Model, and COM-B behavior change theory, applied at the organizational level.

Case Studies

Making Sense of Device Lifecycles in an Enterprise — Product Owners across multiple orgs needed a way to make a complex device lifecycle legible to leadership. Read the full case study.

"This is the Gold Standard of how these business reviews should be presented." — General Manager, [Department name]

Organizational Design & Collaboration Transformation — A large organization facing communication fragmentation and unclear ownership across teams. Read the full case study.

Chad provided excellent guidance and leadership around coordinating and facilitating organizational design effort for [Department]. - Director of Engineering, [Department]

Product Mindset Cohort Transformation — A large enterprise was working to strengthen product thinking principles, but adoption was inconsistent and fragmented (siloed communication, inconsistent understanding of core concepts, and difficulty translating theory into day-to-day practice). The organization needed more than a training program; it needed a collaborative learning environment that could sustain behavioral change over time. Read the full case study.

"Thank you so much for all of your work leading the 3rd Product Mindset Cohort! I can truly say that this will improve my product practice as well as [Department] and [Company] overall." - A Portfolio Product Owner

What People Say

"The insights and knowledge you bring, plus your coaching methods, are great. You're super open, calm, and supportive." — A Manager

"I think the way you engage with people is non-threatening, even when engaging around uncomfortable subject matter." — An Engineering Director

Examples

How we work together

1. Discovery & Systems Mapping
   1. Facilitated sessions and mapping exercises surface hidden dependencies, communication patterns, and where things are breaking down.
2. Collaborative Organizational Design
   1. Working from what surfaced, stakeholders co-create shared approaches to capability alignment, ownership, and communication. Together we avoid the "designed in isolation and handed down" traps.
3. Facilitation & Alignment
   1. Ongoing facilitated conversations build the collaborative capacity for the change to hold, rather than forcing a rigid solution into place.

Pricing

Full Engagement (Discovery → Design → Facilitation, single department or business unit)

Fees scoped after a discovery conversation, based on org size, number of stakeholder groups, and engagement length (typically 6–12 weeks). Multi-department or org-wide engagements are quoted individually.

Advisory / Hourly (smaller asks, single sessions, ongoing counsel)

Embedded Retainer (ongoing capacity-building, monthly)

What's Included

• Discovery conversations and stakeholder interviews
• Systems mapping and visual sensemaking artifacts
• Facilitated design sessions
• A closing artifact (visual map, framework, or executive summary) the organization keeps and can continue using
• One follow-up check-in ~4-6 weeks after the engagement concludes

Additional costs as needed

• Travel/accommodations for in-person sessions
• Implementation of specific recommendations (this is design and facilitation, not execution. Although embedded retainer clients get ongoing support through their own execution)
• Engagements spanning multiple departments or the full organization. These will be scoped as a custom project

If this is the kind of clarity your team's missing right now, reach out. I'd genuinely like to hear what you're working through.